strategyWMF is a nonprofit organization and the highest authority of minifootball in world, which covers national and continental federations of minifootball in world. It is a politically neutral organization that seeks to make minifootball a sport for all sections of the population, regardless of age, gender, social status, or physical and mental fitness. WMF is the organizing authority of World Minifootball Championships and other international competitions.

The aim of the WMF is to promote the development and innovation of minifootball and increase its value in world. Each national minifootball organization constitute the WMF. Each national minifootball organization has one place in General Assembly of the WMF. General Assembly elects the members of the executive committee and instructs the management operations of the WMF to Executive committee until the next General Meeting.

Due to its broad membership basis and team cohesion, the WMF is also an excellent tool for the presentation and visibility of companies in world. Visibility of both a collaborating company’s brand and products/services is offered directly to our members, a purpose for which the Marketing Committee of the WMF generates a number of channels. Excellent relationships and support between the WMF and its partners are essential elements in order to achieve the objectives of the Federation.

Finally, an important question regarding the strategy and the identity of the WMF must be answered: Is it simply an official sports federation or is it more a marketing oriented entity? The most appropriate answer is that the World Minifootball Federation is both. It represents a brand with two sides. For its target groups it is the top institutional organization representing the sport of minifootball. It serves as a large “umbrella”, under which the continental championships of the member states are sheltered. This is facilitated through the way the WMF is organized. It has a specific structure and has instituted effective control mechanisms to secure the continuous development of the sport it represents. The second side to the brand of the WMF has to do with its profile towards sponsors and official partners. For them, the WMF serves as a “raw material ” which can be shaped appropriately as to serve their interests as well as a vehicle to reach out to their target groups. The WMF offers huge advertising options and an opportunity to create customized ways to advertise. Inevitably, the WMF must maintain such a relationship with its sponsors and official partners as their support is vital for the achievement of the goals of the federation.